Chongqing Pookin Agricultural Development Co., Ltd. was established in 2011. It is a modern and innovative agricultural enterprise integrating organic agricultural products research and development, production, processing, sales and agricultural tourism
In Tongnan District of Chongqing City, our organic farm covers an area of 740 mu, with an annual output of more than 70 kinds of fruits and vegetables and some poultry breeding. The factory occupies an area of 50 acres and has a low-temperature vegetable processing workshop, an enzyme production workshop, a clean vegetable workshop, a research and development center and 4 freezer warehouses.
Properties of vegetables
Food composition of some leafy vegetables
It is well-known that the world is going through the largest internal migration in human history. People from rural areas are moving to the cities and urbanisation is at its peak. In India, there are about 300 million internal migrants who have moved to the urban areas in search of jobs. Most of them come from agricultural families.
We are now seeing an increasing number of urban middle-class people with non-farming backgrounds moving to the villages. The demographic is usually in their 20’s and early 30’s, tend to be well-educated and filled with the strong desire to make a difference.
The dissatisfaction of the corporate lifestyle. They choose to pursue agricultural activities because the occupation is not only immensely satisfying but noble for the society too. Additionally, cultivating the land together helps the family to bond. Instead of the husband and wife commuting separately to their respective offices, the whole family can pitch in and contribute to every stage within farming cycle.
It turns out that in the process of following their passion, they also serve as agents of change in the local communities. They serve as a role model on what could be achieved with the existing resources. Let us see a few examples of these youngsters in action.
As with any business, for agriculture to remain a viable occupation, farmers need to find customers willing to pay a good price for their products. However, the existing farming community has limited exposure to the current trends in marketing/e-commerce. The introduction of Reliance Jio gives the assurance of internet connectivity, so what is lacking currently is the appropriate guidance on how to use available technologies.
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Sarvaay Solutions LLP
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Developed healthy nutritional jaggery forms and flavours to satisfy your daily sweet palate and get mouthful taste with every bite and every sip.
We want to drive a fundamental change for farmers and jaggery entrepreneurs to contribute to the health sector by providing 100% chemical-free jaggery using our Resource Efficient Jaggery Processing Plant, where the focus of the overall concept is quality and purity.
A dedicated team of technologists from IIT-Bombay in a very methodical and scientific way has redefined the concept of the jaggery manufacturing process. Knowledge of fundamental concepts of heat transfer, thermodynamics, fluid dynamics, instrumentation, bio-chemical engineering, process operations etc applied to traditional farm-based post-harvest processing. Innovation involved a combination of science and passion for building the revolutionary technology to change the fate of traditional Indian sweeteners.
Hygiene is an integrated part of our overall design. Our technology is a combination of science, nature and human behaviour to get a pure authentic healthy nutritional sweetener that is manufactured by FSSAI food safety standard guidelines. High standards of hygiene can help us to maintain the clean environment at our manufacturing facility and enable us to manufacture the highest quality product.
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